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No matter what type or size your business is, technology will inevitably play a role. And, given the rapid speed at which technology is changing and updating, it seems inevitable that it will only come to play a larger role as time goes on.
Businesses and industries in general that can adapt to some of the biggest trends early on are likely to perform better than those that don’t, especially considering that the pace of evolution is likely to only increase.
It really is an exciting time for businesses, especially now that we are just before the widespread introduction of some truly revolutionary technological advancements. Here are just a few that seem destined to alter the landscape forever.
1. Virtual reality
The virtual reality (VR) home is not just one thing. In fact, it is a complete set of different technologies, all of which work together to create immersive worlds for users. A related advancement, likely to enter the mainstream a few years after virtual reality, is augmented reality, also known as AR.
Both are interactive and use computer-generated imagery to broaden the scope of what companies can offer their consumers.
How is virtual reality used in business?
Both VR and AR can be used to improve the customer experience in several different areas. In customer service, for example, they offer an enhanced opportunity for customers to “try before they buy,” while in education it can be used to immerse people in real-life training scenarios.
However, probably the most notable use of this technology has been facilitate remote work in response to the coronavirus pandemic. By allowing people from different locations to come together in more realistic collaborative work environments, virtual reality and augmented reality are likely to become increasingly popular as a means of bringing disparate workforces together, even in the most difficult of times.
Having been invented in the early 20th century, the use of drones increased relatively gradually over many years. But today, as technology becomes less expensive and more widespread, the perception of them has changed. Now, instead of being considered almost extraterrestrial, they have a place in the homes of many people and are used in everyday life for photography and filming.
How are drones used in business?
Specifically for businesses, drones offer a host of benefits that could help businesses in particular industries stay competitive. Therefore, in addition to their participation in emergency rescue operations, military operations and missions to outer space, they also have immense potential in the areas of marketing and e-commerce.
For marketers, drones represent an effective means of gathering valuable data. And, in e-commerce, they are increasingly used as a way to get products to consumers more quickly. In fact, Amazon, which is the largest e-commerce company in the world, has announced its plans to use drones for a period of time. contactless delivery program that promises delivery in 30 minutes or less.
3. Artificial intelligence
There is nothing more futuristic than artificial intelligence (AI) and machine learning. Basically, thanks to computers capable of solving problems and learning complex processes, it is now possible for organizations to increase efficiency and productivity by eliminating time-consuming manual processes that were previously performed by humans.
How is AI used in business?
Tech blogger, Antoine Bechara He says, AI has the potential to vastly improve marketing in particular. “For one thing, it can gather data from a myriad of different sources and interpret it in a fraction of a human’s time. Consumers’ behavior, preferences and more can be traced much more efficiently, allowing companies to offer improved and more personalized service to their customers. ”
Not to mention the fact that AI is capable of conversing with people in a way that is practically indistinguishable from humans, as the rapid rise of chatbots have demonstrated. These give companies the opportunity to respond to large numbers of customers at the same time, without having to hire dedicated call center teams or complaint representatives.
What impact can these technologies have?
Looking ahead, it is difficult to determine what role each of these technologies will play in the normal operation of most businesses. However, with the speed at which they are being developed, adopted and applied to new areas, it is a fairly safe bet that they will come to define future industry standards.
George is Digismak’s reported cum editor with 13 years of experience in Journalism