- BBC News World
It was a brief movement: Cristiano Ronaldo, the star of the Portuguese soccer team that disputes Euro 2021, withdrew two bottles of Coca-Cola from the table where he was about to give a press conference.
“Water,” he said, shaking the bottle in his hand. “No Coca-Cola.”
The gesture, with which the soccer star gave the impression of inviting to leave the soft drinks, occurred this Monday, during the conference that served as a preview of the match between Portugal and Hungary in Budapest, in group F that they share with Germany and France (and which ended up winning the Portuguese team with two goals from Ronaldo).
And it coincided with a drop in the price of Coca-Cola shares, which went from $ 56.10 to $ 55.22 immediately after the media reportedan the comment of the forward of Juventus of Italy.
It was a 1.6% drop, which meant that the beverage giant’s market value fell from $ 242 billion to $ 238 billion.
That is, almost US $ 4 billion less.
But the matter did not end there.
Coca-Cola is one of the official sponsors of the tournament and the gesture forced the organizers to explain in the media that “everyone has the right to their drink preferences, that depends on the tastes and needs“.
The Union of European Football Federations (UEFA) also pointed out that during press conferences players and coaches in addition to Coca-Cola are also offered bottled water by the same company.
But Ronaldo’s gesture, which went around the world and reached his almost 700 million Instagram followers, among others, was also repeated by other stars competing for the Eurocup.
Thus, this Tuesday the French midfielder Paul Pogba, In the middle of the press conference after the 1-0 victory over Germany, he removed a bottle of Heineken non-alcoholic beer, another of the tournament’s sponsoring brands, from sight.
Pogba is Muslim and does not drink alcoholic beverages.
In addition to the Coca-Cola bottles, Cristiano Ronaldo was once again in the news for his goals.
Just by entering the field of the Ferenc Puskas stadium in Budapest, he became the only player to play five European Cups.
However, their historic feat began in minute 87, when he converted a penalty that meant his team’s second goal against the Hungarians.
And he repeated it in the 93rd minute, when he scored the third goal. With that he reached 11 annotations, surpassed Michel Platini’s record by two and became the highest historical scorer of this continental tournament.
It also expanded its European dominance: Cristiano Ronaldo is also the historic scorer of the Champions League, with 134 goals, of the Portuguese team (with 106) and of Real Madrid, with 311 goals of his own.
He is also just four goals behind Ali Daei, the legendary Iranian striker, to surpass him as the player with the most goals ever scored for a country’s national team.
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Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.