Thursday, July 7

The history of the Opel symbol: a 130-year “blitz” that precedes even the car itself

blitz It is a curious word, which shows how human beings adapt the language that comes to us from other languages ​​to express something closer to us. For example, blitz It was used to name the type of bombing carried out by Nazi Germany during World War II in the United Kingdom.

And it is that Blitz, in German, means lightning or lightning. The same lightning that we can see in the Opel logo and that is present in it from 1963. Until then, the company had used a zeppelin on its shield twice, as a symbol of human progress.

The first time had been in 1937. Then, the usual circle of the Germans crossed it this aircraft. Years later, in 1954, the German firm would rescue the artifact for its shield, although now more stylized and similar to what an airplane is seen from the side. Along the way, the firm had completely redesigned its logo, using an oval divided into two halves (white and yellow) with the word Opel in the middle. This shield was only alive between 1950 and 1954.

Opel Logo History 1

The ray is, although not represented

Since that year, in 1963, the Opel logo has settled on the lightning, the circle and the letters of the company have come and gone. His redesigns have been constant. In fact, in the last almost 60 years there have been practically the same redesigns (seven) as in the previous 100 years of history (nine).

The first was seen in 1962. Specifically in the sewing machines that the Bavarian company manufactured at that time. The letters A and O of its founder (Adam Opel), written in a modernist style, were replaced almost 30 years later. When lightning first appeared, though only verbatim.

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So, Opel made bicycles and one of them was named after Victory Blitz. With this name, direct reference was made to the word “lightning” and homage was paid to the goddess Victoria, representative of victory. In the new shield, which was seen between 1890 and 1901, a cyclist received the protection of the deity with a laurel wreath. In addition, the name of the brand, its founder and Rüsselsheim, where Opel had (and has) its factory, could be read.

With its first cars, Opel put aside lightning, its “blitz”. In fact, as we’ve mentioned, they omitted it from their logo for over 60 years. Curiously, along the way he used the zeppelin as a symbol of progress and who would have imagined that the famous “blitz” would fit him like a glove in 2022.

By chance, the first car opel electric it was seen in 1968. If the zeppelin represented the advances of the human being, the lightning could expressly represent them with the Opel Kadett B Stir-Lec 1, as it did with bicycles at the end of the 19th century. Back then, Opel’s first electric had 14 lead-acid batteries that were electrically powered by a generator powered by a combustion engine. That is, it would work as a series hybrid, the same as Nissan offers with its Qashqai.

Opel will say goodbye to combustion engines in 2028 and confirms it together with the relaunch of the legendary electric Opel Manta

Shortly after, in 1971, Opel’s first exclusively electric vehicle, the Elektro GT, arrived at the brand for the first time. A machine that broke six world records and was capable of reaching 188 km/h thanks to two engines of 120 hp each. Of course, its autonomy of 40 kilometers (at a constant speed of 100 km/h) limited it to its conception as a prototype.

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