The forecast of Average occupancy for the hotels on the coast of the Valencian Community in this month of August was 65.8%, a 26.5% more than in 2020. This is clear from the Summer Occupancy Survey carried out this week by Turisme Comunitat Valenciana to a representative sample of establishments from the three provinces.
The regional secretary of Tourism, Francesc Colomer, has pointed out that “August starts with an average of two out of three occupied hotel beds and everything seems to indicate, if the health situation allows us, to reach 75% of tourist occupancy with last-minute reservations, even 80% in some specific points ”.
Colomer explained that “Turisme works above all to increase the open offer”, and stated that “we are concerned that there is still one in four tourist accommodation places closed”. In general terms, the Valencian Community has around 75-80% of the tourist accommodation offer openTherefore, the “commitment of the Generalitat is to be able to open all the regulated accommodation in the Valencian Community”, he assured.
This has been stated by the head of Turisme in Altea, where you have signed with the mayor of the town, Jaume Llinares, the collaboration agreement between both entities for the development of tourism marketing and promotion actions in the municipality of Altea, and for which Turisme will allocate 50,000 euros. Also present at the event were the general director of Turisme, Herick Campos, and the councilor for Tourism of Altea, Consuelo González.
During his speech, Francesc Colomer pointed out that “the month of July has been a dynamic month in a year of transition and gradual recovery”, and stressed that “profitability has been above the national average”.
For the Regional Secretary, “2021 is being a complex year, in which negative news tending to discourage the tourist’s trip has not stopped coming out”; but despite this situation, “the Valencian Community resists and manages to register dynamic markers thanks to its ability to build loyalty.”
Along these lines, the head of Turisme has acknowledged that “the international context continues to be complex”, at the same time that he wanted to point out that “national tourism has evolved and has compensated in a certain part, the fall in the international market”.
Likewise, Colomer has insisted that “it is not only about counting tourists, a full beach is not the picture that we want to chronicle, we want to advance in the transformation of the sustainable tourism model”, he assured.
Francesc Colomer, who aims at all times to be prudent with data and forecasts, thanked the Valencian Community tourism sector for the effort made, emphasizing that “the objective is that, in a gradual way, it resume its entire reopening the tourist offer ”.
For her part, the Altea Tourism Councilor, Consuelo González, highlighted that the occupancy forecast data for the municipality for this summer is very optimistic, 14% higher than in 2020 ”.
Occupancy forecast for the month of August
According to the results of the survey carried out by Turisme Comunidad Valenciana, the forecasts for the entire coast of the Community are estimated for this month of August at 65.82% occupancy, 26.5% more than in 2020.
Thus, the survey data show that hotels on the Castellón coast expect to reach 73.6% occupancy, 38.5.1% more than last year. For its part, the Valencia coast expects to occupy 56% of its hotel beds, 31.8% more than in August 2020. The hotels on the Alicante coast (excluding Benidorm) expect to occupy 68.78 during this month % of its beds, 29.1% more than in 2020. For its part, the Benidorm destination expects an occupancy for August of 65% (20% more than the forecasts for August 2020) and the city of Valencia starts from some forecasts above 60%, 21.5% more than last year.
In addition, the survey shows that the hotels in the interior of the Valencian Community foresee an occupancy of more than 41.5% in the month of August, 11.9% more than the forecasts for the same month in 2020.
By provinces, the interior of Castellón starts with forecasts of 51.53%, 20% more than in August of last year. The interior of the province of Valencia today has 32.35% of reservations, 5.1% more than in 2020 and the province of Alicante expects an occupancy of 44.22%, 17% more than the last year.
With regard to other types of accommodation, it should be noted that the campsites in the Valencian Community start for this month with an occupancy of 90% in the case of bungalows and 75% for plots, which represents an interannual growth of 30 and 35% respectively.
For their part, tourist apartments place their forecast for this month of August higher than 75.7%, 23% more than the forecasts for August 2020. By province, the Castellón coastline starts with a forecast for apartments from 88, 63%, 35.4% more than the previous year; the coast of Valencia stands at 83.1%, 30.2% more year-on-year and the coast of Alicante, excluding Benidorm, expects 77.28%, 21.6% more than in August 2020.
The occupancy of tourist apartments in the Benidorm destination stands at 50%, 5 percentage points more than the forecasts for the previous year.
Tourist occupation of the month of July
On the other hand, the same Summer Season Occupancy Survey 2021 carried out by Turisme this week provides the advance of the occupancy results for the month of July.
Specifically, an average occupancy close to 66.6% is estimated for all hotels on the coast of the Valencian Community, over open hotels, 25.6% more than in July 2020.
Regarding the hotels opened in the month of July, it should be noted that in the province of Alicante (without Benidorm), in the month of July, there are 72.13% of open beds and 57.72% in Castellón, while that Valencia the places open in July have been 87.7%. Hosbec estimates in the last week of July that the offer of hotels open in Benidorm is 62.70%.
By tourist areas, in the month of July the estimated average occupancy for the Castellón coast would have reached 63.94%, 28.1% more than in July 2020. For the Valencia coast, the occupancy stood at 74 71%, 40.8% more than in July 2020, while the city of Valencia occupancy would have reached 73.6%, 26.6 more year-on-year. The occupancy forecast for coastal hotels in the province of Alicante, excluding Benidorm, for the month of July, is estimated at 70.78%, 23.8% more than in 2020, while the city of Benidorm , it would have obtained 60% occupancy last month, 25.6% more than in July of last year.
Regarding the occupancy in indoor hotels, the survey carried out estimates 52.28% for the month of July for the whole of the Valencian Community, 9% more than in July 2020. By provinces, in the interior of Castellón the occupancy rate stands at 60.7%, in the interior of the province of Valencia the estimated occupancy is 44.3%, while the average hotel occupancy rate in the interior of Alicante is estimated at 54.6% .
For their part, the tourist apartments of the Valencian Community show an occupancy for the month of July close to 71%, almost 25% more than the forecasts for July 2020. By province, the Castellón coastline estimates its occupancy in apartments last July by 82%, 35.3% more than the previous year; the coast of Valencia stands at 80%, 32.1% more year-on-year and the coast of Alicante, excluding Benidorm, expects 72.69%, 20.9% more than in July 2020.
The occupancy of tourist apartments in the Benidorm destination during the month of July stood at 45%, 15 percentage points more than the forecasts for the previous year.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.