Each Spaniard consumes on average 71.5 grams of sugar per dayAccording to the latest results of the ANIBES study, triple the amount recommended by the World Health Organization (WHO). Faced with this fascination with sugar, the start up Spanish Baïa Food brings an alternative that allows you to enjoy the sweet taste without the associated calories: miraculin, a protein extracted from the berry Synsepalum dulcificum, popularly known as miracle berry or miracle berry.
After eight years of research and an investment of more than one million euros in R + D + i, the foodtech received this month the scientific endorsement of the European Food Safety Authority (EFSA) for the human consumption of miraculin, remaining just one step away from being authorized by the European Commission to commercialize, during the next five years and exclusively throughout the community block, this protein, capable of transforming any acid flavor into sweet.
“It is a tool for the consumer to reduce the intake of sugar and artificial sweeteners,” says Guillermo Milans del Bosch, co-founder of Baïa Food, who discovered the power of this fruit after his partner, Loan Bensadon, told him in 2013 about its property as a flavor modifier.
Then, Milans del Bosch understood not only the economic potential of miraculin, but also the health benefit it had. He had suffered peritonitis that cost him a meter of his intestine. From that point on, his diet changed dramatically, avoiding added sugars or sweeteners and subjecting each nutrition label to constant scrutiny. “Many industrial products have hidden sugar,” he says.
Sweet, in two steps
The proposal of the foodtech it is still somewhat more rudimentary than the typical spoonful to sweeten a coffee. On the other hand, the sweetness with the miraculin is achieved in two steps: the dehydrated berry is consumed first, for example in the form of candies, and then the food whose acid flavor you want to transform to sweet, such as kefir or a yoghurt.
“The effect is immediate and can last between 30 minutes or an hour,” says Bensadon, who explains that the maximum peak in the ability to modify the flavor is reached within a minute and a half.
But the future dream of the start up is to include miraculin directly in food products. Until now, the authorization they are waiting for from the European Commission allows them to market it as a food supplement, which means that the presentation may vary between lyophilized powder, tablets, flakes or granules; but it implies, in turn, that it cannot be added as an ingredient in meals. In addition, according to EFSA, the recommended daily amount is limited to 0.7 grams.
At the moment, the format for direct sales to the public in the ecommerce de Baïa Food, but both founders claim that the B2B sale will be made in powder form, for which they calculate a price around 2,000 euros per kilogram of protein.
In danger of extinction
Although the use of miraculin is standardized in countries such as Australia, Japan and the United States, its application in the European Union was unknown territory. Therefore, before embarking on the project, Milans del Bosch and Bensadon decided to test the miracle berry directly on the plantation in Ghana.
Three things caught his attention: the naturalness with which this fruit was used in the acid-sour diet typical of the African territory, the dedication with which the farmers had devoted themselves to the cultivation of the berry for generations and the risk of extinction of the fruit. botanical species.
“You had to tell the world what this fruit was capable of. They had the crop and we could get the market, ”explains Bensadon.
Eight years later, not only have they achieved the first step to enter the European market, but also, collaborating directly with farmers to promote cultivation at source, the berry has gone from the category of “endangered” to “least concern”, in the International Union for Conservation of Nature (IUCN) list.
New Food. Baïa Food hopes to obtain the authorization of the EC to commercialize miraculin in the next five months. With this, it will become the second Spanish company to introduce a New Food or ‘Novel Food’ on the European market, the category for foods that have not been significantly consumed in humans before 1997, when the regulation came into force. in the EU. An achievement for which the ‘foodtech’ highlights the financial support of the Center for Industrial Technological Development (CDTI).
Miracle recipes. Loan Bensadon insists that the introduction of miraculin as a food supplement is the door to culinary innovations for people looking for an alternative to using sugar. In fact, in the United States, where the use of miraculin is more advanced, in 2013 the berry became the star ingredient in the creations of the renowned chef Homaro Cantu, adept of molecular gastronomy, who used miraculin in the form of tablets to make their famous sugar-free cheesecake.
Sustainable production. According to Milans del Bosch, American or Asian companies usually bring the genetic resource to their territories, but Baïa Food has opted to work with local partners in Ghana, to generate employment and promote sustainable production based on solar energy and biogas. “It is about improving the quality of life of both the producer and the consumer,” he insists.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.