The Servigroup hotel chain has announced the reopening of the Montiboli hotel in La Vila on May 28. The group’s forecast in Benidorm is that the Torre Dorada hotel will open on June 24, and the Town on July 1. And as I go advancing the month of June new returns are expected, like the one at the La Zenia hotel, in Orihuela Costa, scheduled for June 15.
The announcement of new hotel openings – this week the Don Pancho has returned in Benidorm – coincides with the inauguration this Wednesday in Madrid of Fitur. The president of the Alicante Provincial Council, Carlos Mazon, presents the different proposals with which the Board of Trustees Costa Blanca to this appointment with the sector. The Provincial Tourist Board is marked as a strategy in this anomalous edition of the contest to recover the national tourist to rediscover the most emblematic corners and landscapes of the Alicante municipalities, as well as its gastronomy, its culture or their sports modalities.
Over the next few days, May 19-23, the autonomous body of the Diputación de Alicante will carry out a intense schedule of meetings with airlines, tour operators, travel agencies and associations in order to attract the proximity traveler. In these work meetings Mazón, accompanied by the director of the Costa Blanca Board of Trustees, Jose Mancebo, will close promotional strategies and tourism alliances that allow reactivate one of the sectors that has suffered the most with the social, health and economic crisis generated by the coronavirus.
Costa Blanca is presented with a stand of 205 square meters within the Valencian Community space. On this occasion, all the security measures and anti Covid protocols, established by IFEMA, with severe capacity control measures on the stands, so many of the presentations They will be carried out digitally.
The Provincial Board will have a QR download zone With all promotional material of the 141 municipalities from the province. In this brochure download area ‘Zero Waste‘, in line with the objectives of sustainable development, you will find various municipal tourist publications.
There will also be an area with informational touch screens to allow interaction with the public visiting the fair, while a twenty towns of the province will lend, of novel way, tourist information through the WhatsApp service.
The Alicante Provincial Council will be present during Fitur to show all the tourist potential of the municipalities of the province through presentations, culinary demonstrations through pre-recorded videos, virtual tours, as well as work meetings with operators Y professionals of the sector.
One of the markets that will be especially affected will be the national one, whose visitors take several consecutive years choosing the Costa Blanca as a preferred destination in Spain during the low season, a line that is intended to encourage the return to the ‘new reality’.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.