The pharmaceutical industry and its digitization

Despite the fact that the pharmaceutical industry is one of the most regulated sectors, technology plays an increasingly important role in high-cost processes such as the development of new products, execution of clinical trials, assurance of product authenticity or the normative compliance.

On this, Stratesys has presented the 3 benefits that digital transformation brings to pharmaceutical companies.

“In order to define a strategy that allows us to continue advancing along the path of digital transformation, and reach a new level of technological development in the pharmaceutical industry, it is essential to understand the goals and priorities of the business” explains Carlos Tesedo, expert consultant of the Sector pharmaceutical

Digital transformation pharmaceutical companies

These are the 3 key benefits that digital transformation brings to pharmaceutical companies:

• Improving the patient experience through Artificial Intelligence (AI), the solutions are embedded in various industries, including healthcare and pharmaceuticals, where they are used to accelerate drug discovery and research, diagnosis and treatment planning, regulatory compliance, and disease management. AI is also being applied to customer service, physician and prescriber training, and marketing to deliver personalized experiences. It can also be used to create specialized programs to predict disease outbreaks and provide better care for patients.

These are the 3 benefits of digital transformation a pharmaceutical companies

• Transforming the supply chain with Blockchain, Despite the fact that this technology is mostly associated with cryptocurrencies, its characteristics offer the pharmaceutical industry a series of capabilities that are allowing progress on the path of digital transformation through innovation. Currently we can see real use cases in which a chain of blocks is used to improve the supply chain in pharmaceutical companies, with the aim of creating a secure, traceable, transparent and auditable record of each step in the life cycle. of the product, from its manufacture to its delivery to the final consumer. Another use case for this technology is, for example, the secure and immutable recording of clinical trial data, which favors regulatory compliance. Thanks to the application of this technology, different benefits and improvements have been identified in the daily operations of companies in data exchange processes, increasing the speed and transparency in their processing, as well as reducing costs and increasing the security of the systems. of information.
• Machine Learning as an accelerator of new treatments, This technology has its roots in artificial intelligence and gives computers the ability to learn without being explicitly programmed, allowing them to analyze large volumes of data, identify patterns and make predictions based on those patterns. In recent years, we have seen how this technology has been applied in different sectors, including the pharmaceutical sector, to which it has brought significant improvements in product development, supply chain management or compliance with regulations. It can be used to improve the speed and accuracy of medical imaging techniques, as well as to make decisions based on medical data.