Sometimes it is interesting to observe what Internet users are looking for to know what is fashionable. It occurs in all sectors, from fashion to cars. Vandel, a German sneaker company that draws inspiration from motorsport and the competitive aesthetics of yesteryear to design its products, has carried out a study to find out the most popular premium car brands Internet. Those that focus searches on Europe and that, therefore, are the ones that arouse the most curiosity and fascination in car lovers.
Vandel has focused on knowing how many times 15 car brands have been searched: Audi, BMW, Bugatti, Cadillac, Ferrari, Jaguar, LamborghiniLamborghini, Land Rover, Lexus, Maserati, Mercedes-Benz, Porsche, Rolls-Royce, Tesla Y Volvo, on Internet and in which countries they concentrate the most visits to define a ranking of the most popular brands and the countries that have the most motor enthusiasts.
Tesla, the most popular
As the main conclusion it is drawn that Tesla, the only electric car brand on the list, is by far the most popular. Perhaps it is due to the incipient awareness of the climate crisis or because it is the banner of electric mobility, although it has rivals from all brands, the firm led by Elon Musk leads the searches in 20 of the 32 countries analyzed. The American company accumulated 3.9 million searches in a single month, beating firms such as Audi, BMW and Mercedes-Benz in their own country, Germany.
The list would be ordered as follows: Tesla (3.89 million visits), BMW (3.02 million), Audi (2.43 million), Porsche (1.29 million), Lamborghini (1.19 million), Volvo (1.15 million), Ferrari (1.08 million), Jaguar (0.71 million), Lexus (0.57 million), Land Rover (0.52 million), Maserati (0.50 million), Bugatti (0.39 million), Cadillac (0.24 million), Mercedes-Benz (0.08 million) and Rolls-Royce (0.03 million). Tesla received the most searches from Germany, where it accumulated 974,000, although countries such as UK (547.000), France (443.000), Italy (381,000) and Spain (251,000), the large European markets, were not too far behind.
Solo BMW He was able to cough Tesla lightly, although in the end between the two brands there were more than 800,000 searches. BMW was able to lead in 10 countries, such as Finland, Portugal or the Netherlands, among others, so that between the Bavarian firm and Tesla 30 of the 32 countries analyzed were distributed. Audi concentrated its searches on other two, Greece and Russia.
Germany, the most ‘petrolhead’ country
As expected, the five big European markets, Germany, the UK, France, Italy Y SpainIn this order, they were the countries from which the majority of searches for premium brands were concentrated. Germany, in fact, was the country from which six companies received the most searches, Tesla, BMW, Audi, Porsche, Lamborghini Y Mercedes-Benz. Spain, on the other hand, was not the main source of searches for any brand. It is surprising that the country from which it was most searched Volvo It was Poland, with 135,000 searches.
For its part, Jaguar, Land Rover Y Rolls-Royce, all British, owe the majority of searches to the United Kingdom, as does the American Cadillac, while Ferrari Y Lamborghini (shared with Germany) do the same with Italy. France was only the main source of searches for Bugatti, a firm, precisely, French.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.