Tim Cook, CEO of Apple, has spoken about the reasons for not complying with the requirement of the European Union that would force to allow the external installation of applications on the iPhone. We tell you all the details.
Apple, one of the most valued companies in the world, is known and respected for being possibly the company that care and affection you give to your operating systemwhich makes using any of its products offer an unparalleled experience.
3 trillion dollars in market capitalization, the first company to surpass it, and all thanks to a range of products with excellent hardware, software that is up to the task in terms of functions, an ecosystem that has been carefully detailed and above all, the security it offers.
The Californian company sells security wherever it goes, and has been its banner, along with health, in the last 4 years, constantly making endless mentions of it at its events, and adding many features to improve it.
That is why, to the company of the bitten apple, he doesn’t like it very much that the European Union tries, through market regulations, to force them to allow the installation of applications outside the App Store on iOS.
Here we are already entering a very complicated and swampy terrain, and where, although it seems strange, any opinion seems validboth the one shown by Apple, and the one shown by the EU.
At the IAAP Global Privacy Summit 2022 held just a few hours ago, Tim Cook has decided to speak on this topic, and has shown us a point of view that honestly makes sense.
Tim Cook puts the security of its users and its platform firstby showing that allowing installation by external applications will greatly affect the security that the platform offers, and for which Apple has that seal of quality.
If external installation were allowed, many applications could bypass security and hardware rules, and be able to obtain user informationsuch as location, without his consent. It would generate a very large number of vulnerabilities, and that they currently avoid through their App Store.
It is true that at this point, and as a company concerned about security, they could be right. Y cases have already been seen of applications that because they have tried to break the rules of the App Store have ended up being removed from it.
Cook mentions that Apple’s efforts are focused on user privacyso much so that even all the data stored in iCloud is inaccessible to them, since it is encrypted using end-to-end encryption, and they cannot know what is there.
Proof of this was the inclusion of a security function, which force apps to ask your permission to be able to obtain information about you, something that Apple does with much more emphasis than the rest of the companies.
It is a very complicated debate to settle, since it is true that there is excessive control by Apple in terms of which apps can be installed or can make it to your App Store, but on the other hand, as long as privacy and security is paramount, this will offer a better experience to your users.
It has been said that Tim Cook’s point of view is more than understandable, but a study should be made of whether giving users the option to install third-party applications, no matter how risky it may be, can end privacy of the user.
George is Digismak’s reported cum editor with 13 years of experience in Journalism