Soccer is a world of superstition: John Terry wore the same pair of shin guards for 10 seasons, while Mesut Özil always puts the right boot first. Gareth Southgate is no exception, because throughout Euro 2020 the England manager has had a lucky draw.
Southgate has worn the same polka dot tie to most games since mid-June. Notably, the only match in which he did not wear a tie was England’s 0-0 draw against Scotland, the only time the team has failed to win in the tournament. Southgate wore the tie again for the semi-final against Denmark on Wednesday, and was backed by Ian Wright. As an ITV expert, the former Arsenal player also sported a polka dot tie.
Southgate’s lucky tie is one of the British boutique brand Percival, which also makes some of the manager’s suits. Even called Gareth Southgate’s Lucky Tie on Percival’s website, it’s now available to pre-order, always a sign of an in-demand item. Priced at £ 49, it will ship to customers the week of August 9. Those who can’t wait that long, and perhaps are eager to wear a lucky tie when they watch the final on Sunday, have been shopping elsewhere.
John Lewis says his navy polka dot tie sales doubled in a week, while TM Lewin says tie sales are up 250% after the semi-final with a particularly popular navy polka dot style.
Sold out overnight after Wednesday’s game, the brand has now restocked with a polka dot style called The Southgate. At Matalan, a £ 4 polka dot tie was also completely sold out after the semi-final.
It means companies are again capitalizing on the Southgate effect, previously seen in 2018 with a surge in vest sales after he wore one during the World Cup.
“Our clients are eager to emulate,” says Rosie Doran, John Lewis men’s tailoring shopper. Doran suggests that there has been a general movement toward improvement. “Formal wear is becoming increasingly popular as it pays homage to the style of our England football coach and prepares for the wedding season in the coming months.”
Southgate is featured as a suit icon in British menswear and Prince William and David Beckham also looked stylish in suits and ties in the semi-final. However, not all men in public life received the memo. Prime Minister Boris Johnson came downstairs wearing an England shirt over office attire to watch the game on Wednesday.
One hopes the lucky tie will work on Sunday, and that Johnson, who is probably looking again, will dress for the occasion.
George is Digismak’s reported cum editor with 13 years of experience in Journalism