MICE tourism, which includes congress, meeting and incentive travel travelers, is reactivated in Alicante with the celebration of six meetings in the final stretch of the year and the closing of two large events with the expected attendance of a thousand people in each of them and another two medium ones with 100 and 120 attendees by 2022, according to the Alicante Convention Bureau registry , belonging to the Municipal Tourist Board. This office works to attract this type of tourism, which, as explained by the Deputy Mayor and Councilor for Tourism Mari Carmen Sánchez, leaves 29 million euros in the city. “It is one of the most important tourist segments for Alicante due to its economic impact,” he pointed out. By 2022 the Alicante Convention Bureau has already confirmed two major congresses with thousand attendees eachto one, the Congress of the Spanish Society of Out-of-hospital Pediatrics and the Lares-EAN International Congress). Ammbas in the ADDA Provincial Auditorium.
Yesterday, Thursday, the Conference on Analysis and Promotion of Congress Tourism was held, organized by the Mediterranean Institute for Protocol Studies (IMEP), a center attached to the Miguel Hernández University (UMH), and the Alicante City & Beach Tourist Board. The president of the Provincial Association of Hotels of Alicante (APHA), Victoria Puche, the president of the Association of Restaurants and Leisure Venues (ALROA), Francisco Javier Galdeano, the director of the Provincial Tourism Board participated. White shore, José Francisco Mancebo, the general director of the World Trade Center Barcelona, Francisco Ruiz Mañas, the director of the València Convention Bureau, Manuel Ferris, the academic director and the CEO of IMEP, Diana Rubio and Jorge Rodríguez respectively, and the vice mayor Mari Carmen Sánchez.
During the interventions, the importance of the infrastructures, connectivity and public-private collaboration to successfully manage this tourism product in which there is strong competition worldwide. The evolution of the pandemic continues to condition the holding of congresses and events that were practically suspended in 2020. But, as Sánchez has advanced, “in the Municipal Tourist Board we are already seeing a reactivation that fills us with hope”.
For next year Alicante Convention Bureau has already confirmed two big congresses with a thousand attendees each, the Congress of the Spanish Society of Out-of-hospital Pediatrics and the Lares-EAN International Congress). Ammbas in the ADDA Provincial Auditorium. Likewise, the Getri conferences, of the Spanish Society of Physical Medicine and Rehabilitation that foresees 120 participants in the Marq, and the PAEE-ALE International Conference on Active Learning in Engineering Education 2022 with another 100, will also be held in Alicante in 2022.
In the final stretch of this 2021, the city has hosted the Alicante City Sports Tourism Congress, with 140 registered; the aforementioned Conference on Analysis and Promotion of Congress Tourism, with 60 participants; the I Symposium on Sustainable Nautical Tourism, with another 100 people; and it will host in November the National Congress of Tax Advisors, with 300 people; in December the International Symposium on Immunology and Health, with 200 attendees; and the Meeting of Property Administrators, with 80 participants.
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Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.