Thursday, April 18

Twitch streamers will now receive considerably more money for each ad that is shown in their direct



A new ad program by Twitch will allow streamers to improve their earnings from ads during their streams.

Twitch is here to stay, and is today the number one platform in terms of live content, bringing together the largest number of content creators worldwide.

Unlike YouTube, where you can also upload videos, and also perform direct, this platform only allows streaming content, and its remuneration and ease of use have made the vast majority of streamers from other platforms switch to Twitch .

And not just streamers, but also content creators who normally only made videos for YouTube have switched to this live content systemthanks to the good work and numbers of this platform, which offers many remuneration possibilities, such as monthly subscriptions.

In order to generate money, Twitch shows ads every so often, on many channels just before you start watching the content, and through these it pays the streamers. Now that form of payment has changed, And that’s good news for content creators on Twitch..

Thanks to a new ad program, currently only available to a select group of streamers, Twitch will pay 55% of the money generated with each ad to the streamer in question.

This allows streamers to adjust their earnings based on how many ads they choose to show. Previously, it was done through CPM, which paid according to certain specific numbers of views for the ads.

Through this new program, Twitch says content creators will be able to earn 50-150% more revenue than usualthus allowing users who may not have many subscriptions or donations but who do have visits to generate income in a more correct way.

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While this rollout is meant to bring in more partners, who need to meet a fairly demanding set of requirements, smaller streamers will also soon be able to benefit from the higher revenue structure.

Beginning in August, members who meet the requirements will be able to make use of this new program with the obligation to publish 3 minutes of ads per hour and turning on the settings in your Ads Manager.

In addition, a member who chooses to participate you will be able to stream without pre-roll ads, or those ads that play as soon as a broadcast begins for a user.

It is a very interesting movement on the part of Twitch, which in this way rewards those people who are generating money for the company itself, and thus distances itself even further from other platforms such as YouTube, establishing itself even more as the main streaming platform.

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