In total, the Advertising Standards Authority (ASA) has issued a warning to 122 stars of the social media British, ‘influencers’ of Instagram settled in the UK, for advertising without saying it is advertising. The regulator notified them that they would face significant penalties if they did not adhere to existing regulation, but they ignored the warning. So far, four of them have been publicly named on this list.
Being about some of the biggest British Instagrammers. The names of Jodie Marsh, former model and ‘reality show’ contestant with 440,000 followers on Instagram; Chloe Khan, The exparticipante Big Brother and expelled from Factor X, with 2.1 million followers; Lucy Mecklenburgh, also from reality shows with 1.7 million followers and Chloe Ferry, a former Big Brother and Geordie Shore contestant with 3.7 million followers on Instagram.
Warned since March
Apparently, all of them were warned last March, but they have continued breaching the regulations. Under the British Advertising Code for Covert Advertising Ads, they are considered to be “unfair business practices“The use of” editorial content in the media to promote a product where the merchant has paid for the promotion without making it clear to the consumer, neither in the images nor in the content, that it is a infomercial”. Promotional publications must clearly indicate that they are paid spaces and make it known with ‘hashtags’ such as #ad or #spon, short for the words “advertising” or “sponsored” in English.
Other practices that can violate the law is that the ‘influencers’ falsely represent themselves as consumers when they have been hired to do that promotion. Examples of non-compliance with the rules are the announcement of Debt Slayers published by Chloe Ferry in which she promoted a plan to cancel up to 85% of the debt for people who bought that service. Or Jodie Marsh, who promoted a wide variety of nutritional supplements.
From now on, all the ‘influencers’ who repeatedly break the rules will see their names published in this list and will be exposed to the public opinion. “The first influencers to be named on this list have had every opportunity to treat people fairly with respect to their ads,” he said. Guy Parker, executive director of the regulator. The ‘influencers’ will remain on this list of shame on the website for at least three months and will also be “subject to a period of spot checks for improved monitoring. If they persist in their crime, then the regulator will study the imposition of sanctions or even the withdrawal of Discord publications.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.