Vespa celebrates its 75th anniversary with a new business milestone, by overcoming the barrier of 19 million units produced since spring 1946. The Vespa that celebrates this special figure is a GTS 300 from the 75th Anniversary special series And it has been assembled in the Pontedera factory, where this popular model has been produced continuously since 1946.
For 75 years, Vespa has accompanied 19 million people, forming part of our culture and becoming the imagination of many generations of Italians, Europeans, Americans, Africans and Asians. In addition, this extraordinary commercial milestone comes when Vespa is experiencing one of the brightest moments in its history, since It has been sold in 83 countries on all continents and has become the most famous and beloved two-wheeler in the world.. Undoubtedly, this model has long since surpassed its role as a means of transport to become a global brand, a symbol of Italian technology and style.
The success of this model is due to the fact that it has managed to renew itself over the years but always remaining faithful to its original values. It is a constantly evolving and technologically advanced range, with a unique style that stands above fashions and trends. This explains why more than 1.8 million units of this model in the last ten years.
The Vespa is manufactured in three production sites: Pontedera, whose production is destined for Europe, America and all western markets; Vinh Phuc (Vietnam), which serves the local market and the Far East countries; and the ultramodern plant of Baramati (India), dedicated to the Indian and Nepalese market.
To celebrate the 75th anniversary of the brand, Vespa presents the Vespa 75 special series, available for Vespa Primavera (in displacements of 50, 125 and 150 cc) and Vespa GTSVespa GTS (in displacements of 125 and 300 cc), of limited production to 2021. The body of the Vespa 75th is painted with the new color Yellow 75th metallic that has been specially designed for this series and that reinterprets the colors in vogue in the 40s in a contemporary key. The number 75 appears on the sides and on the front fender in a more accentuated tone, as well as in the front sight, where the traditional “tie” is finished in a matte pyrite yellow tone.
The history of Vespa
Vespa was born from the desire to create an innovative product for individual mobility. Initially, a “motor scooter” was created based on the model of small motorcycles for paratroopers, and later a prototype was developed that revolutionized the concept of the classic motorcycle at that time. That was how he was born a vehicle with a load-bearing body, direct drive and with the gearbox on the handlebar. The classic front fork disappeared to make way for a single arm that made it easy to change the wheel. The frame also disappeared in favor of a load-bearing body capable of protecting the driver. The Vespa design patent was filed on April 23, 1946.
Since it came to light, Vespa has represented the joy of living and running towards the future. Therefore, it quickly became an icon of freedom and emancipation for boys and girls around the world. These Vespa values have been accompanied throughout history by a style and technology that have always been at the forefront in the various decades that have passed.
After the years of rebirth, Vespa continued to reinforce its myth in order to consolidate its identity in the decades of economic prosperity and the generational renewal of the 60s. With the expansion of the car and massive motorization, the Vespa was proposed as a salvation for traffic; And when an incipient ecological conscience arrived in the 70s, the Vespa was the remedy against pollution in cities, thanks to its speed of movement and its ease of parking.
Along its history, Vespa has always represented the most advanced technology and has marked the evolution of individual mobility. Today, the most recent Vespas are equipped with ecological engines and state-of-the-art technical solutions for driving that represent the stylistic synthesis of an evolution that has made Vespa design immortal, making it an icon of Italian elegance in the world.
In the next chronology we tell you what they have been Vespa’s highlights throughout its 75-year history.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.