Monday, February 6

Vodafone jumps on the LaLiga SmartBank bandwagon and will broadcast all the matches of the Spanish second division


After a cycle that began four years ago, in which Vodafone was reducing its football commitment to leave it in the hands of Movistar and Orange, both in LaLiga and in the Champions League and other UEFA tournaments. Until now, it had only kept football in the proposal for the HORECA (hotel) channel, but this summer it also announced that it would stop offering it, blowing up the last archaeological trace of football in the British operator… until now, since Vodafone has just announced that it has acquired the broadcasting rights for LaLiga SmartBankthat is, the Spanish second division.

These rights, among whose buyers eVideo makes its debut, arrive much more widely distributed than those of the highest category of Spanish football. LaLiga SmartBank can be followed from Prime Video, Vodafone, Movistar, Orange, and from September, also Euskaltel, R, Virgin Telco, Másmóvil, Yoigo and Guuk. The latter, perhaps less well known, is another company of the Másmóvil group that operates in the north of Spain.

420 games included in the Sports Pack

LaLiga sources point out regarding this agreement that “LaLiga achieves the objective of expanding distribution, thus reaching more fans and improving the scope and exposure of the competition”. In addition, it does so in a favorable economic context, having increased income from the sale of these rights, contrary to the general trend of other European leagues.

Contrary to what happened with LaLiga Santander, where DAZN entered the broadcast, but only five games per day, Vodafone will broadcast all the matches of this competitionwhich in his case amounts to 420, for the 380 of First.

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The 420 games that are played in LaLiga SmartBank can be seen on Vodafone through the Sports Pack, which costs 5 euros per month. The season starts on August 12

Vodafone customers who have contracted the Sports Pack will be able to watch these matches through dials 330, 331 and 332 on their decoder. This pack has a cost of 5 euros per month. The competition resumes, like LaLiga Santander, on August 12.

Among the twenty-two teams that make up this competition are historical Spanish football players such as Zaragoza, Levante, Alavés, Oviedo, Granada, Málaga, Tenerife, Las Palmas, Sporting or Albacete, as well as Racing de Santander, which returns to the silver division three years later, or other clubs with a strong presence in the First Division in recent years, such as Eibar, Leganés or Granada.

This, moreover, It will be the last season with the Spanish second division under the ‘LaLiga SmartBank’ brand, since the sponsorship of Banco Santander expires, which will be replaced by a technological partner such as EA Sports, as announced a few days ago, to name the two professional divisions of Spanish football, as well as LaLiga Promises, the junior tournament; and eLaLiga, the eSports competition.

EA’s sponsorship was also advanced as something that would go far beyond what has been seen so far with the financial institution, to offer content and experiences around LaLiga and the Canadian company’s football simulator, which will also offer a face on your behalf from 23/24.

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