Wednesday, March 29

What is the best way to make decisions?

  • Serie “CrowdScience”
  • BBC World Service

Confused man

Image source, Getty Images

Life is full of options. What clothes are you going to wear today? Will you go to the office or will you stay at home? Should you eat that donut, respond to that text, take that job?

But how can we make the best decisions? Does science have any way to guide us to choose the best?

Thanks to psychology, it is possible to predict how good will someone be at making decisions, and a large part of it has to do with certain mistakes that many of us make when interpreting the world around us, known as cognitive biases.

“We study these biases by asking people questions about the decisions they would make in various situations,” explains Wändy Bruine de Bruin, professor of Public Policy, Psychology and Behavioral Sciences at the University of Southern California, USA. .

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