Monday, August 2

WhatsApp leads the social networks in Spain, where 80% of the population already uses these platforms


Updated

Spain has about 38 million people who use social networks, WhatsApp being the most used

WhatsApp tops social networks in Spain
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The Use of the social network has grown more than 3 percent during the first quarter of the year, reaching more than 4,300 million users, a figure that in the case of Espaa approaches the 38 million users, 80 percent of the population.

Every June 30 for eleven years the ‘Day of Social Networks’, a date that arose as a result of the initiative of the founder of the news and technology portal Mashable, Peter Cashmore, with the aim of making these platforms a fundamental tool so that everyone can communicate and be informed.

In the framework of this celebration, the new Digital 2021 report prepared by Hootsuite and We Are Social shows that almost 50 percent of Internet users worldwide say that they use social networks to connect with your friends and family, and more than 36 percent do so for read the news.

In the first quarter of 2021, there was an increase in users of social networks worldwide of more than 3 percent, already being more than 4,300 million people who use these platforms (more than 55% of the world’s population), according to the report’s data.

In addition, these users spend a daily average of 2 hours and 22 minutes connected to social networks and they do so mainly through their mobile phones (99%).

As for the most used social networks, Facebook tops the list, with more than 2,700 million users. Followed by YouTube (2,291 million), WhatsApp (2,000 million) y Facebook Messenger (1.3 billion). But when it comes to which is the favorite social network, users are clear about it; In first place is WhatsApp (24%), followed by Facebook (21.8%), Instagram (18.4%) and Twitter (4.8%).

Globally, Men are the ones who show the most interest in Facebook, which is used by 56.3 percent, YouTube by 54.2 percent, LinkedIn by more than 57 percent, and Twitter by nearly 64 percent of men. In the meantime, women are declined by the more visual social networks like Instagram, used by 51.1 percent, Snapchat by more than 56 percent, Pinterest by more than 77 percent, and TikTok by 50.1 percent.

80% OF THE SPANISH POPULATION USE SOCIAL MEDIA

Regarding Spain, the data from the Hootsuite and We Are Social report indicate that there are currently more than 37 million social media users, which is equivalent to 80 percent of the population.

Users choose mostly by mobile phone (almost 98%) to connect to social networks, and spend almost two hours a day on them, as reflected in the study.

The platforms most used by the Spanish are WhatsApp (89,5%), YouTube (89.3%) and Facebook (79.2%). It is women who prefer to use social networks such as Facebook (54.5%), YouTube (50.3%), Instagram (53.7%), Snapchat (74.3%) and Pinterest (74.2%). However, it is men who prefer LinkedIn (53.5%) and Twitter (62.8%).

According to the criteria of

The Trust Project

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