Tuesday, August 16

Why is it so difficult (and so important) to choose a good name for a company?


An Amazon delivery driver

Image source, Getty Images

Caption,

The pandemic has fueled the growth of e-commerce, which in turn has increased the number of new online sales companies

Although William Shakespeare wrote that “a rose by another name would smell just as sweet,” clearly it would not be a good idea to call a new online flower delivery service spinasrancias.com.

Names are important in business, so choosing a good one is vital for startups that want to stand out from the crowd and connect with customers.

Our world is moving more and more online.

A new company needs a name that also works as a domain on the internet. In addition, it is not enough to offer a good product or service: buyers also have to be able to find it and, more than that, remember it.


www.bbc.com

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