Thursday, January 21

Why is pink the pandemic’s ‘statement-making’ hair color trend? fashion


PInk has become the hair color of celebrities from the coronavirus pandemic. Last weekend, Chrissy teigen unveiled a pink-purple colorway, while Jennifer Lopez’s stylist showed the actor and singer sporting a similar shade just before Christmas.

Variations of color have dominated the biggest pop culture moments of 2020, and that looks set to continue in 2021.

Justin Bieber went pink for his Tasty video in January, while Lady Gaga went pink in February for her Stupid Love video. And others like Dua Lipa, Virgin and comedian Whitney cummings they dyed their hair pink, fuchsia, and bubblegum.

The color scans well on social media platforms like Instagram and TikTok, is low-maintenance as a tint, and has a subversive historical element of punk and grunge.

“Last year, we sold a pink hair product every 30 seconds,” said Alex Brownsell, co-founder and creative director of the hair company Bleach, “which represents a 50% increase over the previous year.”

There is no doubt that pink translates well on social media. “As influencers and consumers of beauty, we tend to lean towards things that attract attention and make statements,” said hairstylist DaRico Jackson. “Pink doesn’t just appear on your page, it matches on all sides.”

Despite the apparent extreme of choosing the tone as a hair color, it is not a loyalty that should last forever. “It’s a low-commitment color that fades or fades when you get bored,” said Rachael Gibson, Hair Historian editor on Instagram.

Pink hair in pop culture might still bring to mind Kurt Cobain or Gwen Stefani from the Saturn Return era, but people were discovering the hue long before the advent of any kind of alternative culture.

“An early example of pink hair as a trend would be in the 18th century, when wig hair powders came in trendy shades of pink and other pastels,” Gibson said. These powders, which were often scented with lavender or other flower essences, were used by mens and women.”

A more recent element of nostalgia, which was part of the biggest fashion trends of 2020, also plays a role in the shadow’s current ubiquity, with pink hair referencing punk.

“[In the 70s] wearing an intentionally unnatural color like pink made a statement and stood up to conventional beauty. For the average person, coloring their hair was still pretty quiet in the ’70s, ā€¯Gibson said. “Combining a visually aggressive style like spiky hair with a traditionally feminine color like pink plays on stereotypes in a pleasantly confusing way.”

Challenging stereotypes was also Michaela Coel as Arabella on the most talked about show of 2020, I May Destroy You. Her pink wig was a key piece of the character’s wardrobe – it defined her in the “before” period of the show.

“Pink has long been associated with beauty and femininity, qualities that were long denied to black women,” said author Ronda Racha Penrice, “so perhaps it is also a subversive act in which black women Black women are affirming and affirming their beauty and femininity. “

Citing the influence of pink-haired wearers Nicki Minaj and Lil Kim on one of the biggest pop stars of 2020, Doja Cat, Penrice added, “I guess multi-colored hair comes from Carnival and represents celebration and jubilee.”

And that need for contrast in the face of the pandemic could be the reason why color is right now. “Pink is a very cheerful and positive color, which is frankly what we all need,” Gibson said.



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www.theguardian.com

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