Well hello partner! Dizzy, we have a modern jean on the loose. He was seen stealing glances on the streets. We have to stop it. But wait… It looks like he’s wearing Wrangler, the creme de la creme of Western clothing, we can’t compete with that, no one can. It’s the real, comfortable jeans brand that survives all trends, we don’t stand a chance. Maybe there’s something else we can do … We can put on the western Wrangler clothes and make some heads turn too. But first, let’s see what makes this brand so special that it makes everyone fall head over heels.
How it all started
Wrangler was established as a brand in 1943, but its roots go back to the 19th century. In 1887, twenty-two-year-old CC Hudson left her farm in Tennessee for a trip to Greensboro, North Carolina, to find a job in the emerging textile industry. He managed to find work in a monkey factory that little did he know was about to close.
However, that didn’t stop Hudson’s quest to find his fortune in the textile industry. He and his colleagues bought some of the sewing machines and started a new product line known as the Hudson Overall Company in 1904. Several years later, in 1919, Hudson built his first factory on South Elm Street and acquired the name Blue Bell. Overall Company. .
Why Blue Bell of all the things you ask? Simply because every factory has a hood and when it comes to denim factories, everything is covered in blue, hence the name. Fast forward to 1943, Blue Bell acquired another lesser known brand, namely Wrangler; and set the course for the legendary brand we all know today. Wrangler’s clothing may have come from Blue Bell, but it certainly didn’t come out of nowhere. This brand had a talented specialty tailor known as Rodeo Ben to revolutionize its western clothing line and skyrocket its popularity among cowboys, western movie stars, and country music stars.
Rodeo Ben was a Polish tailor who loved the rough cowboy lifestyle, especially rodeos. He was well known among celebrities in the 30s and 40s and created custom western clothing for legends like Gene Autry, Hopalong Cassidy, Hawkshaw Hawkins, Jimmy Dean, just to name a few. It wasn’t long before Wrangler’s innovative new approach to western clothing caught the eye of ordinary people.
Where is Wrangler today?
Did you know that 97% of professional rodeo cowboys and cowgirls wear Western Wrangler clothing to this day? What’s more, today’s celebrities including David Beckham, Brad Pitt, Jared Leto and Bradley Cooper can be seen rocking out. stylish western clothing pieces from Wrangler on the streets and at events. Harrison Ford took it even further when he dressed in a pair of Wrangler jeans and wore them on his wedding day. The iconic jeans even have a line on the Grammy Award-winning “Old Town Road.”
… Wrangler in my booty no one can tell me anything! But how come Lil Nas? What is Wrangler clothing known for? Well, someone once said that you use Wrangler when you have nothing to prove. After all, it is the brand for those who are born prepared. A fusion of style, comfort and durability that appeals to both fashionistas and those who strive.
Wrangler is probably best known for his ability to keep up with the times. In the past, you had a reliable denim pocket that kept your pocket watch safe, now that pocket has evolved to protect your smartphone. Back then, Wrangler jeans had specially designed rivets that wouldn’t scratch your saddle, now those rivets have evolved to withstand the rigors of manual work.
When it comes to style, the Wrangler does an amazing job of keeping things stylish and flexible. This means that you can go from work to a night downtown in the same outfit and Rock your rugged cowboy aesthetic the approved way. And don’t get me started on comfort. Wrangler uses premium fabrics that keep you cool in the summer and warm and dry in the winter. In addition, these fabrics will let your skin breathe and will not restrict your movements like other jeans do. If you want all-day comfort, no matter where you’re going or what you’re doing, the Wrangler is your safest bet.
What the future holds for Wrangler
As a brand that is constantly on the cutting edge of innovation, the Wrangler story doesn’t end here and now. By stepping away from fast fashion trends and practices, Wrangler strives to create the next generation of sustainable fashion. Steve Rendle, president and CEO of VF Corporation (Wrangler’s parent company) told Forbes that sustainability and social stewardship are at the core of his future aspirations.
Wrangler aims to address the biggest challenges in the fashion industry and is willing to help other clothing brands do the same. By focusing on ethical and sustainable industry practices, such as improving soil health and conserving water, Wrangler is firmly committed to elevating the negative impact of fashion on the environment and preserving resources for future generations.
Remember that stylish cowboy from the beginning? It’s time to steal his gaze. The key to an attractive western-style outfit is to keep it elegant and simple, something that the Blue Bell successor excels at. With Wrangler western apparel by your side, you can present your best cowboy boot, without looking like you. He rode back from a quick draw. Without further ado, you can now check out the latest Wrangler news online and enjoy a Western makeover.
George is Digismak’s reported cum editor with 13 years of experience in Journalism